Rold Gold Peppermint Dipped Snowflakes Pretzels & CHRISTMAS IS HERE (apparently)
Well, Junk Food Nation, it’s official: Christmas is here. And by Christmas, I mean November 1 through January 1. The holiday formally known as Christmas is really two months of sheer holiday overload. It is amazing – as soon as Halloween is over, stores go into super-blitz mode, inundating you with colorful lights and seasonal music. I often wonder how stores turn over their products so quickly – one day you walk into a CVS and its all orange and black with fake cobwebs and heaps of candy, and the next day its a winter wonderland. (And no, I don’t think its elves doing it – I think it’s some guy named Curt who got stuck with the shitty job of having to stay late and decorate).
Yesterday, on November 1, here’s how I know Christmas was here:
1. I opened my mailbox, and my first Christmas card was sitting there.
2. Starbucks has holiday cups.
3. CVS and Walgreens has Christmas lights for sale.
4. And then finally, while walking down the junk food aisle, I saw these: Rold Gold Peppermint Dipped Snowflakes Pretzels.
Rold Gold Peppermint Dipped Snowflakes Pretzels, huh? I know I’VE never seen these before. I mean, pretzel snowflakes dipped in peppermint white fudge??? I knew it was just a holiday gimmick, but I was sucked in. These clearly had the anticipated effect. Not listed on the Rold Gold website, I felt like I had earned another junk food discovery WIN.
Rold Gold Peppermint Dipped Snowflakes Pretzels features a deep red bag, with the print of ruffled wrapping paper or maybe its red silky ribbon. In any case, the deep red clearly indicates a holiday theme. Would these look as good in bright green wrapping, also a holiday color? Unsure.
A singular Rold Gold Peppermint Dipped Snowflakes Pretzel is clearly displayed on the front of this bag, and it contrasts nicely with the red background. The flowing font matches well with the theme of the snack, almost as if the words Peppermint Dipped were written in peppermint icing. All in all, this really was a beautiful packaging job.
One thing I will note, however – this was $3.29 for a 7oz bag! Holy hell, Rold Gold.
Rold Gold Peppermint Dipped Snowflakes Pretzels apparently feels the need to remind me to indulge. Um, have you SEEN this blog? Still, I love the description of the snack here (Cool and Crunchy) and Frito-Lay is correct – these have both the taste and aesthetic look to act as a garnish to anything – cakes, ice cream, pizza…
As soon as I opened the bag, my nostrils were immediately filled with the scent of peppermint – very very appealing. I’ve eaten a lot of [----]-covered things in my day – chocolate covered pretzels, yogurt covered raisins, fudge covered cookies – but none looked as elegant as these Rold Gold Peppermint Dipped Snowflakes Pretzels. Let’s look closer.
Perfectly shaped, these pretzels looked just as they did on the packaging. Slightly flecked with pinkish red, to send home that “peppermint” message, these pretzels were heavy with fudge, smelling great, and because I imagine the fudge gave them more structural integrity, completely unbroken in the bag. Positive marks so far!
I took one bite of these Rold Gold Peppermint Dipped Snowflakes Pretzels, and was IN LOVE. These were really really good. Really good. I can’t even use more flowery adjectives! The pretzel was crisp and indeed salty, which blended well with the immediately sweet fudgey tasted of the white fudge and the strong strong flavor of the peppermint. These were tasty and refreshing at the same time – Almost like a really good mint chocolate cookie! Honestly, these kind of reminded me of Thin Mint Girl Scout cookies.
EXCELLENT junk food. You really outdid yourselves with this one, Rold Gold and Frito-Lay. Awesome job.
Sincereloy, Junk Food Guy